When you offer exceptional products/services to your customers, they will be impressed and recommend you to their friends. That’s how modern businesses get quality referrals and increase their customer base. Alienable survey shows that 85% of small businesses rely on word-of-mouth referrals as they are the best way to acquire local customers.
Referral programs are not only a great opportunity for businesses to grow – it is a chance for people to get something useful in return for recommending brands to friends and relatives. If you’re interested, we recommend that you become a member of one of the many beneficial referral programs!
Now we will tell you more about what referral programs are, how they work, and how to choose the right one.
A referral program is a way of cooperation between a company and its customer (referrer) that recommends it to people that he knows personally (referees) and receives certain benefits for bringing new clients.
Both partners benefit from each new attracted customer who performed the required action (signing in, making a purchase, etc.).
Referral programs imply the use of special referral links, that bring the referee to the landing page and allows you to identify this person. The referral fee is paid by the company, creator of the referral program. Why do referrals mean a lot to companies? Because people often act when they get advice from their family and friends. According to a global Nielsen study, 84% of respondents in 58 countries say that recommendations from friends are the information source they trust the most.
1. Companies work with the target audience. If your best friend, that shares the same tastes and interests recommends you a product, it is very likely that you will try it.
2. Trust. Potential customers trust the opinion of a real person much more than any other advertisement.
3. Wide coverage. We chat with dozens of people every day. Only one post on the social network can have a wide reach (up to several thousand people and even more), including those people who are very interested in the proposal.
You should know that a referral program is a type of affiliate program.
The main difference is that:
In the case of the referral program, customers are attracted by the excellent service, after which they want to recommend it to others. And the reward is an additional motivator for them to do that. Referral invitations are all about enthusiasm, emotions, interest, and therefore a higher conversion.
For many, referral marketing is becoming the main driver of rapid growth, especially for SaaS-companies. For example, Dropbox created information hype around its services, using t a business development strategy based on a referral program.
The referral programs of such market giants as PayPal, Airbnb, Uber, Tesla, Google, Amazon Prime also had great success.
By the way, today young and promising Saas companies make very interesting offers to those who like their products and who are willing to recommend them to others. One of such platforms, Weblium, a progressive site builder, offers a really interesting opportunity for their platform users.
Given the fact that every business should be present online today, the services of website builders are in high demand, especially the advanced platforms such as Weblum, which offer great features for a lot less money.
So, as you can see, website building is a very popular service.
We bet you’d heard many great things about Weblium or even tried to create your own website using it. Today, Weblium invites you to become its partner and take part in a special referral program: the only thing you have to do is to invite your friends and then you will get a free Weblium Pro monthly subscription!
Weblium Pro is a modern, effective, and most importantly, a full-fledged solution for business that gives you many advantages, such as:
That’s it! Grow your business with Weblium!
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