There is a new popular trend going on among drop shippers, It is to start their own online print on demand t-shirts stores. Some of them are successful and others are not. If you are thinking of creating your own print-on-demand business or you are not succeeding at your current print-on-demand shop, you come to the right place for inspiration and advice.
Let’s be honest if you have a shop and your t-shirts are not selling so well, they might just be pretty bad. Maybe it is only you that like that design. The only way to be successful in this industry is to be better, unique and more appealing to customers than your competitors. Here are several pieces of advice to create more appealing t-shirt designs for your customers.
Understand Your Target Audience
One of the first and most important rules of business is to find your niche. Do not try to sell t-shirts to everyone because then at the same time you are selling to no one. Generic t-shirts are boring and you can get way cheaper generic t-shirts in local stores than in print-on-demand online business. First of all, you need to understand your target audience, maybe you aim for the people who like boxing than try to understand why they like it and what would make an appealing t-shirt for them.
A pretty good way to start would be to perform a survey of your target audience. A survey of at least 10 people is still better than no survey. You can create several t-shirt designs and ask them if they like them and how much they pay for that. Pick only those t-shirts from the survey which had an answer that a person would totally buy it. If there is a design that at least one person really liked, there will be at least 1000 more people that would admire the same design.
Know Your Competitors
As an old saying goes keep your friends close but your enemies closer. The same idiom can be applied to your relationship with competitors. When you know what you are going to sell and understand your target audience, try to analyze your competitors.
Try to pick the things they are doing wrong and do not allow yourself to do the same mistakes. Also, find what your competitors do great and apply those things to your business, maybe even try to make those things even better than them.
Additionally, look at their design and analyze what kind of t-shirts sells the best. What kind of things are t-shirts representing? What kind of text do they contain? It can give you a small idea of how your t-shirts should look. However, do not copy the designs, use them only for your inspiration and learn from them.
Ask for Feedback from Your Customers
Consumers like to express their opinion about everything and if you give them a possibility to do that they will definitely like you. I understand that asking for feedback is hard and can be embarrassing sometimes to do things like that. However, you will see how it will benefit your business in the long run.
Feedback can give you a lot of ideas for new t-shirt ideas as well as help you to improve your store’s design and other functions. Also, good feedback can help you to understand your audience better which is beneficial for your business as well.
Pick the Right Print-On-Demand Fulfillment Company
Your business is impossible without having a company that would print your t-shirts when there is a demand. The choice of the Print-On-Demand company to print your t-shirts is really important because you should want to sell the best quality t-shirts.
It might seem hard to find a reputable company first. However, there are such platforms like Printify that can help you to find the best possible suppliers for your online t-shirt store. They have a bunch of possible suppliers around the globe and you should surely find the right company for you.
Work on your store brand aesthetics
Lastly, when you start listing your print on demand t-shirts, take care of brand aesthetics. Even if you create the best t-shirts for your business, the way your store is designed will affect your conversions.
You can use conversion optimized WordPress themes that goes handy with your store brand aesthetics. The best part is, we offer highly customizable themes, so you can easily add little tweaks like font design, custom colors, layout edits, and more.
It is always risky to start your own business and starting a print-of-demand t-shirt store is no easier task. This business requires work, marketing and creativity but when you get started and succeed there is no better feeling in the world than that. After you set your store, run a marketing campaign and get your business off the ground, it can almost become a passive income stream.