Android pulled 68% Mobile Market Share, iOS just 31% in U.S
The latest sales information from Kantar Worldpanel ComTech for the 3 months ending in Gregorian calendar month 2016 shows mechanical man accounted for sixty seven.6% of smartphone sales within the U.S., followed by iOS at thirty.7%. These survey results were discharged throughout constant week as Apple’s annual developer conference, WWDC 2016, and fewer than a month once Google’s I/O 2016 developers’ conference. The similarities within the services and merchandise launched at those 2 conferences ar noteworthy, per Lauren Guenveur, shopper Insight Director for Kantar Worldpanel ComTech.
“Many of the foremost spectacular services introduced at the 2016 Apple and Google conferences featured additional intelligent, chattier, sensible assistants — Google Assistant and Apple Siri. Google Assistant is finding its means into Google Home, Google’s yet-to-be-released challenger to the Amazon Echo, and traveller app Allo. Apple’s Siri, currently hospitable developers, can become a key part for Apple’s house automation plans through its new app Home, HomeKit, and Apple TV, further as Associate in Nursing improvement within the iOS electronic messaging app,” Guenveur same.
“Given however vital voice recognition are for brand spanking new services exploitation Siri and Google Assistant, it’s shocking to notice that voice isn’t nonetheless a selected driver of phone satisfaction,” she intercalary. “Just 3.2% of iOS house owners and three.9% of mechanical man users cite voice recognition as a driver of satisfaction, well behind phone reliability/durability at forty one.9% for iOS, and screen size at forty five.2% for mechanical man. But, as voice becomes Associate in Nursing integral a part of the user expertise, we should always expect its low prioritization to alter.”
Global Market information
During the three-month amount ending Gregorian calendar month 2016, mechanical man created year-on-year gains across alternative regions, tho’ the trend is retardation. within the EU5 (Great UK, Germany, France, Italy, and Spain), mechanical man accounted for seventy six.0% of smartphone sales, up 5.8 share points from seventy.2% within the 3 months ending Gregorian calendar month 2015. In China, mechanical man share accounted for seventy eight.8% of sales.
In the EU5, Android’s year-on-year growth between March 2015 and 2016 was seven.1 share points. For the April-to-April time-frame, that variety born to five.8%, with solely a zero.4 decimal point gain for the 3 months ending March 2016, up from 75.6% to 76%. In nice UK, each mechanical man and iOS grew market share within the 3 months ending Gregorian calendar month 2016, marking the primary growth for iOS since Oct 2015, rising from thirty four.7% to 35.1%. mechanical man share in Urban China rose four.8% year-over-year and one.1% period-over-period, giving it seventy eight.8% of smartphone sales within the 3 months ending Gregorian calendar month 2016.
“Market share will increase in alternative components of the planet have clearly been a results of movement either from the Windows scheme or a feature phone,” Guenveur intercalary. “In the US, mechanical man gains ar high-powered by repeat customers. Among those substitution their smartphones, quite 9 out of 10 (91.4%) of mechanical man consumers in hand a previous mechanical man device.”
“In each Europe and therefore the U.S., the smartphone market is approaching saturation, and future successes for either of the 2 dominant ecosystems can return in the main from drawing customers aloof from the opposite,” Guenveur continued . “With Windows phones exiting the market, this battle can solely intensify. For Android-Google and iOS-Apple this can mean not solely wanting to new markets wherever smartphone penetration has not nonetheless peaked, like Asian nation, and geographic region, however additionally to new services and merchandise.”
|Smartphone OS Sales Share (%)|
|Germany||3 m/e Apr 15||3 m/e Apr 16||% pt. Change||USA||3 m/e Apr 15||3 m/e Apr 16||% pt. Change|
|GB||3 m/e Apr 15||3 m/e Apr 16||% pt. Change||China||3 m/e Apr 15||3 m/e Apr 16||% pt. Change|
|France||3 m/e Apr 15||3 m/e Apr 16||% pt. Change||Australia||3 m/e Apr 15||3 m/e Apr 16||% pt. Change|
|Italy||3 m/e Apr 15||3 m/e Apr 16||% pt. Change||Japan||3 m/e Apr 15||3 m/e Apr 16||% pt. Change|
|Spain||3 m/e Apr 15||3 m/e Apr 16||% pt. Change||EU5||3 m/e Apr 15||3 m/e Apr 16||% pt. Change|