Link Building For SEO: Is It Still Viable In 2023? How to Do It In the Right Way.
If you want your website to rank on the top of search engines, you have to understand that link building For SEO is an essential part of it. Whether you are someone who has just begun doing SEO, or you have been doing it for a long time, you can’t deny the rewards that link building reaps.
On the other hand, if you are a businessman looking to make your mark in the online business realm, you need to get in touch with professional agencies like GlobexOutreach that can provide you the exposure you are looking for.
With literally dozens of techniques you can choose from, such agencies make your job easier for you so that you can focus on running your business while they lead link-building campaigns for you in the background.
In this article, I am going to provide a complete guide containing a rundown regarding link building, whether it is still as efficient as it used to be, and how you can go on about it the right way. So, without further ado, let’s jump right into it.
What is Link Building? Fundamentals for Beginners
Simply put, link building is the art of acquiring hyperlinks from different websites. If you talk about link building in terms of SEO, it entails the process through which you improve your search engine rankings by increasing the number of inbound links towards your website.
While it is one of the most rewarding methods to gain exposure for your website, it is also the hardest part of website ranking. With so many methods and tactics to choose from, you can find yourself lost between which strategy to choose and which strategy to ignore.
Why Are Links So Important for SEO?
Links and SEO have gone hand in hand for as long as I can remember. If you had made an online website back in 2010 when a lot of people weren’t paying attention to the storm that was about to come, link building used to be as important then as it is right now.
Despite all the updates that have been rolled out over the last decade, the importance of link building has only grown. The reason for that lies in the fact that search engines use links as referrals and votes to determine the quality of a website.
The more links you have pointing towards your website, the better it is for your business as search engines are going to consider you as a trustable source of information. When you acquire such a status in the eyes of search engine platforms, they reward you by putting your business at the top of search results.
Factors to Judge the Quality of a Link?
One of the most difficult things marketers and link builders have to deal with is how to identify a good link from a bad one. If you have just started in the field, there are a couple of factors that you need to keep in mind so that you only choose the best links.
First and foremost, you need to pay attention to the domain authority of the website you are getting links for. You have to understand that not all links are the same, and if you want to ensure that the link you acquire gets you the best traffic, you need to find a link from a high DA website.
The next thing that you need to pay attention to is the relevancy of the link that you acquire. Depending on the kind of business you are running, you need to find a high DA website that offers the content and audience that you are looking for so that you get the best results.
Another major factor that plays a huge part when judging the quality of the link is that you must choose a link that is considered to be unique and offers some human value. Spam links have become far too common nowadays, and search engines penalize businesses for using them, which is why you need to be careful.
Last but not least, as Google and other search engines roll out major updates time after time, you need to stay on top of them. There are some technical elements like nofollow, alt attribute, redirects, anchor text, page location, etc., that you need to consider, so that search engines crawl your link in no time.
Key Elements of Successful SEO Link Building Strategy
You need to understand that everyone can launch a link-building campaign, but not everyone’s campaign is successful. Link building is such a vast domain that you have to overlook every scenario of the market and then make a strategy based on the current trends. Here are some of the basic elements of link building that you must include in your campaigns.
● Contextual Links
These are the links that are embedded within the content and are in context with what the content is about. The main example of contextual links is the link placed within guest posts such as articles and blogs, which are then published on different websites.
● Editorial Links
On the other hand, editorial links are not paid or requested for as they are mentioned when someone else places your link in a piece of content they publish. Editorial links are a very strong part of a link profile, and they can earn you a lot of valuable readers and visitors.
● Unique Referring Domains
A very creative way to improve your profile is getting in touch with unique domains that have never been linked to your website or other websites before. A lot of prominent marketers say that this is a very rewarding technique as it can help you earn a prominent position on search engine result pages.
● Topical Relevance
A great way of ensuring that the links you get also get you the traffic that you are looking for is to find a website whose content matches your content. Relevancy is the key in the world of link building, and through this technique, you are only going to get website visitors that are already interested in your business, and it is going to be easier for you to convert them.
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