Selecting a WordPress theme may sound easy at first glance, but after searching through dozens of available options you’ll get confused, wondering what factors you should be looking for. There are too many WordPress themes, choosing among which can be a mind-blogging process that takes days long. Therefore, if you want to pick the right theme for your essay writing service, for example, it’s necessary to narrow your options down before picking the most appropriate one based on your specific needs.
A decent WordPress theme varies based on the type of customers you serve and their demands. The following guidelines can help you find your best theme for your business and thereby attract more customers.
Consider User Experience as Your Utmost Priority
The first purpose of creating every website is to attract prospects and convert them into permanent clients, which is not possible without a decent user experience. The customers of any essay writing service, for example, are busy students or business staff who lack time to do their own writing tasks, let alone spend time on your website trying to figure out how they can contact you. So you should choose a theme that offers a smooth route between you and your visitors.
If the theme requires users to go through a long journey to place an order, they might leave the website in the middle of the way or never come back to place a second order. To offer a first-class user experience, make sure your writing service works as transparently and fast as possible.
Choose an Appropriate Design
Although an appealing visual look doesn’t guarantee the quality and worthiness of a website, it is the very first feature that grabs visitors’ attention and takes a significant role in introducing your business. This fact is especially true about essay services. Like it or not, most people of your target audience are inexperienced, young students who are more likely to judge a book by its cover. So, go for an eye-catching theme designed to appeal to users from the academic perspective.
If your website includes too many bright colors, odd fonts, or absurd menus, it might reversely affect the reliability of your site.
Go for a Multilingual Theme
Many users of cheap writing services are international students who have insufficient knowledge of English and can’t handle their academic writing assignments. Considering this fact, adding translation options serves as a huge advantage for your website since it gives users a sense of accessibility and makes them feel like they truly matter to you.
Although customizing a multilingual theme may cost you more because of the customer loyalty it brings in the future, it’s still worth paying for.
Don’t Use Free Themes
Beautiful free-of-charge themes are tempting for low-budget companies, but they are not as suitable as one might expect. They often won’t provide after-sales support and thus cannot be updated in the future. On the other hand, premium themes offer more customized features and help set you apart from rivals. So, before you get into trouble with an ineffective free theme, invest in a more promising one, and wait for the outcome.
Pay Attention to the Licensing Options
A high-quality WordPress theme must be a licensed one as well. Without a license, your theme may still do its job, but you probably won’t be able to fix potential bugs, receive updates, or use it on your alternative websites.
Check the Rankings
The greatest advantage of online purchases is that you can read other people’s feedback about a particular product or service, and website themes are no exceptions.
The rating section is usually located right beneath the download button and can be used as a comprehensive tool to assess the quality of that theme. Of course, this doesn’t imply that you should steer clear of every theme that contains a few negative reviews. Such reviews can be found everywhere, but if they’re large in numbers, it’s a bad sign which indicates that you should reconsider your choice.
Test the Theme
When you’re done with the exploration and selection process, your last step would be testing the theme. Before publishing the website, first check its usability on both computers and smartphones, and make sure all of the features you paid for work properly. The good news is, if there are any issues regarding the theme, you’re all free to change it.
Being on top of the cheap reliable essay writing services list is not the task of one day. To be competitive in the crowded marketplace, you should have a well-designed, top-quality website which you can create by choosing the correct WordPress theme.
Given the abundance of available WordPress themes and the consequent difficulty of choosing one among them, we have collected some relevant points which will help you pick a theme most relevant to your business.