Hey guys, today in this article, we will discuss the 3 strategies to build your company’s online presence. So keep reading.
A company’s success largely depends on its visibility. In the days of traditional advertising, that meant buying giant billboards and flashing signs. But in the digital age, an organization’s success hinges on its online presence.
In fact, a study by Google revealed that 97% of consumers search the web for reviews and information about a business before making a purchase. If you are a freelancer or entrepreneur, having a robust online presence is the best way to differentiate yourself from your competitors.
Read on to discover three simple strategies to build your company’s online presence and set your business up for success.
1. Invest in Online Advertising
Even with search engine optimization (SEO), you can’t simply hope and pray that potential customers stumble upon your website and make a purchase – especially in the early days of your business. That’s why many companies opt to use pay-per-click advertising to drive quality traffic to their websites.
When you invest in pay-per-click advertising and banner design online, users will see a banner ad on the search engine results page when they enter search terms that are relevant to your products or services.
The advantage of display ads is that they are highly targeted and will appear when users type in similar keywords to the ones you have utilized in your SEO strategy. Display ads will direct potential customers to your website – where they can make a purchase, ask for more information, or subscribe to your newsletter.
2. Create an Attractive Website
While creating a visually appealing website should be an obvious priority, 1 in 3 small businesses don’t have a website. This applies to freelancers and entrepreneurs, too. Creating a website where potential clients can contact you will boost your business and add credibility to your professionalism.
Creating a website doesn’t mean you have to learn how to code. There are many online tools, templates, and website builders that can help you make a professional and attractive website. Remember to keep your website design clean and easy to navigate, and make sure it is compatible with mobile devices.
3. Stay Active on Social Media Platforms
Building meaningful relationships with your customers requires more than just a website – you’ll also need to engage with them on social media. By setting up free accounts on Instagram, LinkedIn, Facebook, TikTok, YouTube, Pinterest, etc.; you can reach a larger audience than if you rely on website traffic alone.
By creating valuable content that your audience wants to see and share and posting it on social media platforms, you can essentially get unlimited free advertising. Maintaining your online social media accounts and staying active will help you build relationships with current and potential customers. You can also use these social media platforms to directly respond to queries.
The power of social media for businesses cannot be underestimated. In fact, recent studies have shown that shoppers will spend up to 19% more money on products and services if the companies engage with them on social media.