If you’re interested in using content promoting to broaden your online reach, you’re going to have to be compelled to a content management system (CMS). Of all the CMS options accessible, WordPress is by far the foremost widespread. It is also the foremost widespread thanks to building an internet site online. we are describing you Why You Should Not Use a Free WordPress Theme?
So it’s the best thanks to building an internet site, and the best thanks to the blog, sounds pretty great, right?
Before you jump in, make positive to scan this post otherwise you would possibly commit the foremost common epic WordPress failure. Trying to do it all on a free WordPress theme.
Why You Should Not Use A Free WordPress Theme
While there area unit lots of glorious themes on the market, there are conjointly some free basic themes that you simply will apply to your web site. It might be tempting to save lots of a couple of greenbacks and use a free basic theme, but in doing, therefore, you’ll just hurt your complete. Trust me on this! I have created many WordPress sites.
Here are a few reasons why you must ne’er use a free, basic WordPress theme.
They Usually Don’t Have All the Bells and Whistles
Your site is going to wish equivalent options that your competitor’s area unit giving. Basic themes usually don’t have those options.
For example, if your site needs a mega-menu, fancy spinners, or AJAX page loading for wealthy user expertise, don’t expect to find those options on a basic theme. Besides that, basic themes usually supply a less-than-spectacular assortment of widgets and sliders that a lot of skilled templates give (for free).
The overall aesthetics of the professional themes area unit is usually so much superior to free basic themes. They’re created by people United Nations agency are attempting to create a living off of WordPress themes, and it shows.
One more issue, what do you think the motivation is of the people that produce free themes? they need one thing right?
Usually they do one among the following:
Sneak a link in the theme back to their website
Have a widget on a theme you should use that advantages them
Use it as a way to upgrade to their paid theme
First Impressions Matter
A basic WordPress theme isn’t likely to leave a good initial impression.
Why? Because of its appearance basic. It doesn’t offer the skilled aura of a lot of subtle themes developed with a company audience in mind.
The old spoken language applies here: you get what you pay for. If you want a basic WordPress theme as a result of it’s free, then it’s going to look and want a free theme for people that visit your website.
The last thing you wish is for someone in your target market to seem at your web site for the terribly initial time and say “Meh” once they see your lackluster theme. Instead, give them the “Wow!” issue with a style that appears like you’re able to do business.
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Even the most sophisticated themes need some tweaking. Very seldom will a theme work specifically as you wish it to right out of the box (almost ne’er actually).
That’s why you need support. You should be able to raise the theme developer questions on the way to create changes. You might even illustrate a couple of bugs.
You won’t likely realize nice support with a basic theme.
On the other hand, most professional theme developers supply support as half of the deal once you purchase their theme. The support might be restricted by time (for example, you might solely get 3 months of support), but you will typically extend the support for a year by paying a nominal fee.
You’ll only create your life a lot of tough if you get a bland theme that you’ll struggle to update on your own as a result of the author doesn’t supply support. Get a great theme with quality support.
Not Necessarily Responsive
It can’t be said usually enough: mobile promoting is essential. It’s no longer a choice. That could cause a haul if you decide on a basic theme. Some basic WordPress themes are recent and would possibly not be responsive. The word “responsive” is geek-speak for “it works on any device.” A responsive website is easy and appearance skilled on any platform – whether or not it’s a smartphone command in portrait mode, a tablet in landscape mode, or a laptop. You probably won’t see progressive responsive development on a basic WordPress theme. That means people that access your web site from a mobile device might have to bother navigating around it. When that happens, they’re going to leave your site and go visit a lot of responsive website of 1 your competitors.
Other necessary Things to Keep In Mind
To complicate this a little a lot of, just as a result of your purchase, a premium theme doesn’t mean you’re set.
All WordPress themes need some level of customization to look skilled. Generally, this means they’re going to have to be compelled to modify the planning, develop new templates, and basically re-code the theme therefore that it fits your web site.
At the end of the day, you can nearly ne’er have an expert wanting a web site with a free theme.
With a paid theme, you at least have an expert foundation to create a high-quality website that supported the WordPress content management systems.
I Would Recommend the subsequent
Hire a designer and developer
Ask the developer what theme he uses
Ask for some example sites
Get your designs done
Install WordPress on a high-end WordPress hosting service like Wpengine.
Install the theme your developer is most comfortable with (let him opt for the theme)
Get your site coded up properly
Make positive you launch your web site on HTTPS
Do it Right the primary Time
A basic WordPress theme isn’t your best option if you’re serious concerning digital promotion. Instead, make the (very minimal) investment in a skilled theme and provides yourself all the benefits of a good online presentation upfront. Also, make positive to follow the steps I provided on top of.