There’s no doubt that a good domain name can be a powerful asset for any business. It can help you build a strong online presence, attract new customers, and boost your brand awareness. But what makes a good domain name? Well, it relies on the business and goals you have aimed for. But there are 11 general principles you can follow to choose a domain name that will serve you well.
1. Keep it Short and Sweet
One of the best things you can do when choosing a domain name is to keep it short and sweet. A shorter domain name is easier to remember, type, and share. And it can be less susceptible to typos. Not to mention, shorter domains are often more affordable than longer ones.
2. Make it easy to Spell and Enunciate
When choosing short domain names, you want to make sure it’s easy to spell and pronounce. After all, you want people to be able to find your site and share it with others. A great way to do this is to keep the domain name as short as possible. And if you can, use common words that people will have no trouble spelling or pronouncing.
3. Use Keywords
If you want people to be able to find your site easily, then you’ll want to use keywords in your domain name. You can improve your site’s search engine ranking significantly by embedding relevant keywords in your domain name. And that can lead to more traffic and more customers.
4. Avoid Hyphens
While hyphens can be helpful in some cases, they can also be confusing. When people see a domain name with hyphens, they might not know whether to put them in or leave them out. So it’s best to avoid using hyphens in your domain name if possible.
5. Be Memorable
You want people to remember your domain name so they can easily find and share your site. So choose a perfect domain name that’s easy to remember and easy to share. A great way to do this is to keep it short and sweet. And if you can, use keywords that accurately describe your business or website.
6. Avoid Numbers and Abbreviations
While numbers and abbreviations can be helpful in some cases, they can also be confusing and hard to remember. So it’s best to avoid using them in your domain name if possible.
7. Choose A .com Domain
While there are many different domain name extensions to choose from, .com is still the most popular and most recognizable. So if you want people to easily find and remember your site, then a .com domain is your best bet.
8. Make Sure it’s Available
Before you settle on a domain name, you’ll want to make sure it’s available. The last thing you want is to choose a great domain name only to find out someone else has already taken it.
9. Protect Your Brand
If you want to protect your brand, then you’ll want to register your domain name with a trademark lawyer. This way, you can be sure no one else is using your brand name without your permission.
10. Get Creative
Don’t be afraid to get creative when choosing a domain name. After all, this is your chance to stand out from the crowd. So if you can think of a unique and clever domain name, go for it!
11. Keep It Relevant
When choosing a domain name, you want to make sure it’s relevant to your business or website. Otherwise, people might have a hard time finding your site.
Choosing a domain name is an important decision for any business or website. And there are a few things you’ll want to keep in mind when making your choice. Keeping it short and sweet should be your first approach to do. A shorter domain name is easier to remember, type, and share. And it can be less susceptible to typos. Not to mention, shorter domains are often more affordable than longer ones. Second, make sure it’s easy to spell and pronounce. You want people to be able to find your site easily and share it with others. And third, use keywords if you want people to be able to find your site easily. By including relevant keywords in your domain name, you can help improve your website’s search engine ranking.