The semantic search has been around for the longest time. However, questions still arise regarding how one could optimize SEO for conventional search. One of the most effective strategies is SEO keywords for semantic search. As much as there is always a new ranking algorithm popping up. Some things do not change.
Diving right to it, below are the keyword tactics that you need for semantic search results.
1. Restructure your keyword research strategies
It is crucial that you direct some focus on how a search engine would interpret your keywords. With that in mind, you need to break down your keywords to three levels. That is, Core keywords, thematic keywords and stem keywords.
Core keywords can simply be termed as those keywords that have a close relation to your initial target keywords. Thematic keywords focus on the synonyms to the core keywords while stem keywords are focused on answering the visitors’ questions.
To narrow it down, it means that your content should never miss the three types of keywords.
2. Your content outline should be strong
To optimize your keywords for semantic search, you need to use them in a well-articulated and robust content. What does that mean? Relevance must be upheld. Note that keyword stuffing will not take your brand far. Instead of focusing on keyword density, you should look to ensure that regardless of the number of keywords you use in your content, it should have a connection to your content and brand. More so, they should provide the user with value.
It is also essential that you strategically place the keywords in your content. It is vital to use them naturally.
3. Incorporate social media
If you are looking to personalize your search results, then social media should never miss in your strategy. The different social media platforms offer you endless opportunities to access all the information you need. Additionally, social media sends strong signals to the search engines. This is to mean that your activity on social media platforms will always be acknowledged by the search engines.
Integrating social media into your marketing strategies will undoubtedly give you an edge over your competitors. It is from the same platforms that you will get information regarding the phrases that your audience use to refer to your product. More so, it gives you an avenue for creating content that your audience can identify with.
4. Write for your customers
One of the mistakes that webmasters make while creating content is writing for the search engine. Remember that your goal is to be able to provide answers to the customers and not the search engine. It is the mentality of writing for the search engine that breeds habits like keyword stuffing with the aim of impressing the site engine. What most people fail to realize is that the search engines will only notice you if you are helpful to the users.
In that note, it is essential that you rid your website of any content that is misleading as per the keywords used. Instead, semantically use the keywords to direct the audience to be appealing and exciting content.
Another point to note is that you need to work on the length of your content. Users are looking for content that will answer their questions and offer solutions to their problems. Therefore, more length would be essential. Instead of creating a 500 words content, go for at least 1,500. Detailed content will be more useful and will also give you an arena to make use of more of your keywords.
As semantic search advances, it is worth noting that backlinks have an essential role to play. The beauty of it is that earning backlinks is usually a piece of cake. One of the sources of backlinks is guest posting on a relevant website, social shares, press releases and through customer comments. While at it, however, remember that it is always important to generate quality backlinks. The issue of linking to spammy websites will do you more harm than good and will make no significant contribution to optimizing semantic search.
Whatever you do, remember that competitor research is critical. You need to spy on your competitor as they are also doing the same. With tools like https://keyword.com/, optimizing keywords for semantic search results should be a smooth sail.