Designing A Website For Your Real Estate Firm: 10 Elements You Should Focus On

Do you want to design a website for your real estate firm? If yes, then keep reading. Today, in this article, we are going to discuss how to design a website for your real estate firm.

If you are a real estate firm, having a web presence is key. You’ll want to make sure that your listings are online for anyone interested in buying a home. Likewise, you’ll want to market available homes for sale by people trying to sell them.

This guide will go over the ten elements that you need to include with your website. Your real estate firm needs to get the word out about each house you’re selling. Plus, it will draw in new and interested clients from both sides of the market.

When someone types in ‘we buy houses Corpus Christi’ on Google, they might see your site (assuming you’re based in the area). How to design a website for your real estate firm. Let’s take a look now at the following elements to include on your website.

Email Subscription Box

Your email list should be available to those who may be interested in buying homes in your local area. Likewise, it may also be a place for people considering the idea of selling their homes. Your emails can contain listings of available properties.

You can also give them valuable information on steps someone can take to prepare for a sale. Or if they are a buyer, you can send them emails that pertain to how they can buy the home of their dreams.

Blog

A blog that is regularly updated should be included. This will help increase your presence online. Especially if you are writing SEO content that focuses on specific keywords and topics.

You can write your content on valuable tips aimed at buyers or sellers. You can provide a seller with tips on what they can do in order to sell their home fast. Or you can give buyer’s a step-by-step guide on what they can do before securing a mortgage loan.

You want the content to educate and help someone in your target audience.

Listings

No real estate website is complete without the listings of available properties. For a good part of the list, we’ll be discussing some of the elements that will apply. It’s important that every real estate website has this.

If there are no available properties listed, your selling clients will be disappointed. That’s how house hunters can find out which homes are available. They can’t just simply drive around town hoping they find a for sale sign.

Listings can help someone find a home fast. They’ll know the location and have information about it so they can check it out further or pass on it.

Professional Photos

Did you know that more than three-quarters of home buyers will pay attention to the photos of your online listings? That’s right. Even better, they will be more than happy if they notice that the shots are of professional quality.

Professional shots will bring out the best features. They will be able to see visible details compared to photos that are grainy or blurry. You’ll want to make sure that the photos are of great quality.

You may want to have a professional photographer on hand in case your selling clients need one to take pictures of their homes.

Description

The description of the home listing is a must. You’ll want to include how many bedrooms and bathrooms there are. You’ll also want to mention some key features as well.

It’s also a good idea to include other information as well. This can include but is not limited to the proximity of schools, the downtown area, and other amenities that may be relevant to a buyer. This will make it easier for a potential buyer to decide if it’s worth checking out or passing on in favor of something else.

Contact Information

You want to have contact information available for anyone trying to reach you. First and foremost, a phone number will be something you’ll want to have. Next is an email address.

Social media will also be a good option to have (and we’ll expand on that here in a bit). You want people to reach you in one of a few ways. They may have questions, comments, or concerns about buying or selling a home.

It wouldn’t hurt to have a contact form on your website in case it’s after hours. Someone can send a message and you can respond to them at some point the next day.

Social Media Presence

While social media platforms are on their own, you can include widgets for your social media accounts. You can include your latest Facebook, Instagram, or Twitter posts. Also, you can share valuable information or even feature properties that are listed for sale.

You can also repurpose your blog’s content and turn it into social media content that your followers and fans might notice.

Videos

These can be informational videos or virtual tours of the homes up for sale. People may find that pictures may not enough. So they may want to see videos of every room inside the house.

It will be as if they were checking out the place themselves. Other than that, you can also provide them with informational videos targeted at buyers or sellers. It would be a good idea to use videos as a supplement to any of the additional content you already have on the site.

Security Certificates

While you might not be exchanging money online, you will be collecting some data that might be sensitive. So it’s important to consider making sure your website is safe and secure. People may not be too keen on submitting information pertaining to where they live or who they are.

Make sure that a person’s data is protected at all times.

About Page

The about page should be talking about the client 80 percent of the time. The other 20 percent can be about your firm. You’ll be able to briefly discuss the history of your firm.

But make sure to talk about what your firm’s mission is. Why are you in business? Who do you serve?

Don’t make it all about your firm all the time.