Hello guys, if you want to know how to design a website for your rehab center then this article will help you. So keep reading.
When designing a website for a rehab center you have to ensure that it doesn’t just look nice, but that it also captures your clients and potential patients. On average, it takes less than a second for someone to decide if they’re going to remain on your webpage.
Designing a website for a rehabilitation center can be easily done when you get the right strategy. The trick is finding one that gives you the keys to success.
As many rehab centers are rising today, we believe it is highly beneficial to share these 10 secrets of how you can create a masterpiece rehab website.
How To Design A Website For Your Rehab Center: 10 Elements You Should Not Miss.
Your homepage and first impressions are design driven. Half a second decision is made on design alone 94% of the time. It’s not only about first impressions either. Whether someone thinks your company is credible doesn’t have much to do with your content and skills, but with first impressions via your design. While good content may increase your ranking in Search Engine Results Pages, it doesn’t have a lot to do with whether someone decides to stay on your webpage. You need to visually convey the feelings you want your future patients to feel about your treatment center right from the beginning.
Dark Colors Should Be Used For The Background.
Colors evoke emotions and 85% of shoppers state that color affects their buying decisions. Dark colors as your background like Gallus Detox provide contrast for your chosen points of interest like your logo, the value of your facility, proof of expertise, and your call to action. When choosing colors make sure to consider the color wheel and find complementary, analogous, or triad colors. Only use contrast to make your points of interest stand out.
Use High-Quality Images and Videos
While you always want high-quality images and videos that make you look as professional as you are, you need to compress them. Slow websites kill conversions. Period. Most people expect a website to open in less than 2 seconds these days. Take any longer than that and they’re likely to hit the back button and look for another addiction treatment center.
Add The Faces of Your Staff
It’s almost impossible to ignore a human face, it inspires an instant connection and emotional response. Use your staff to highlight the humanity of your facility and give it personality and build trust.
A responsive website or one that can be accessed easily and seamlessly across all devices. You don’t want your website designed only for mobile devices and not a traditional computers and vice-versa. Mobile traffic is increasing by around 6% per year since 2013. With rising mobile traffic it’s foolish to not consider a mobile version of your site to help more people. Using a responsive design allows you to build a single website that will dynamically change how it displays depending on what device is accessing it. No more designing and maintaining a completely separate mobile entity.
Make All The Pages Easy To Navigate.
The time it takes for a person to make a decision is directly related to the possible choices they have. Too many buttons to explore means it’s harder to decide. Longer decision time means they’re less likely to choose you. Design a simple path for your visitors to take. You need to guide them to take action through intuitive navigation.
When designing your layout use photography’s rule of thirds and divide the page into thirds horizontally and vertically. The intersections of these nine squares are your strategic points of interest where you should place the most important elements and focus your visitors on your main call to action: contact us today.
Focus on The Content of The Website.
Website traffic translates to real-life traffic and increased revenue. Website traffic comes from ranking highly on Search Engine Results Pages. In order to rank you must educate your potential clients. Education can be in the form of tell-tale signs of addiction or treatment options. Offer a guide that helps them ask the right questions when looking for a treatment facility. Building trust through your expertise requires you to show that you understand your potential client’s needs and thought processes. How can you fix their pain?
Use Testimonials From Past Patients.
Trust means they believe you have the expertise and ability to help them. They are looking because they need help, show them you can do that for them. Testimonials from clients and families are a great way to not only establish that expertise but also your success.
Make Sure That Users Can Access Information About Acceptance Criteria, Payment Options, and Other Aspects Easily.
Your homepage should reflect crucial elements:
- Value: be clear about what you offer upfront and for how much
- Overview of services
- Introduction video
- Case studies
- About us
Make Sure That You Can Respond To Patient Inquiries Quickly.
Building all-important trust with your future clients means answering their questions and settling their fears and concerns. Beyond providing top-notch content, this means answering any questions they might have quickly and effectively. Make sure there’s an easy and obvious way to contact your staff right up front. The less they have to search for it, the more likely they’ll ask you and not one of their competitors.
Conclusion: A Rehab Center Needs a Site That is Designed to Fit Its Specific Needs and Goals.
Every website, not just for rehab centers but for any business, should be designed and developed with the purpose of being responsive, search engine optimized, mobile friendly, having social media integration, having clean code, and working perfectly in every browser.
It is important that you keep your goal as the number one priority when designing a website for your business. Your end goal always needs to be the focus. I hope you like this article on how to design a website for your rehab center.