Ways Of Optimizing Your WordPress Site For Speed And Why You Should Think About It

Optimizing Your WordPress Site
21 Feb 2019

One of the first things everyone will notice about WordPress is that it is well coded. However, it is quite easy to take the wrong steps when it comes to web hosting and plugins that really slow down the performance of websites. This can be detrimental to the success of businesses as a result, especially in highly competitive industries such as gambling, where the need to stay ahead of the competition is crucial.

As a result, there’s a real need to optimize and to make decisions that ensure speed is always of the essence. One of the most important steps to take before anything else is to ensure that you have a good web host in place, one who seriously addresses speed, support, and uptime. A bad web host can be extremely damaging, with slow loading times and the potential for servers to go offline, and this will see visitors put off and the potential for business to suffer.

You will also need to select a theme and framework which are efficient too. A lot of people opt for all singing and all dancing themes, but these can be too heavy at times, which results in excessive load times for example. The way to go to optimize the theme and framework is to ensure that it is lightweight, well coded, customizable, and lightning-quick. Developers could even take a stock theme and tweak it slightly to suit their needs better and to further enhance performance. A perfect example of this concept is mFortune’s mobile bingo service, which is super fast and works well with all the services available.

This brand has been able to provide an efficient service as near enough all tech and website development is handled by an in-house team.

With the speed of the essence, installing a caching plugin has become vital when it comes to improving loading times. There are various caching plugins to choose from, but once one is installed the results will become immediately noticeable. They work by reducing the number of requests delivered, with users viewing cached copies of the web pages instead. One thing to bear in mind when it comes to caching plugins is that they are packed full of features. However, this doesn’t mean that you will need to enable them all, and doing so can at times affect performance.

It may also be worth considering a Content Delivery Network, or CDN as they’re commonly referred to as. These work by delivering static resources via the nearest server to the visitor, ensuring the bulkier part of your website loads as quickly as possible. They also give the primary server the chance to focus on other areas of the website too, with less strain being placed upon them, drastically improving performance and speed.

As we live in a world where people expect lightning-fast loading times, optimizing a WordPress site as much as possible has become a necessity. With so many ways to improve speed and performance, it’s becoming far easier to do, and this will improve the opinion of the website overall and the company or brand. With websites being integral to business success, optimization has never been so important.

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