Smartphone apps are very popular, with around 3.57 million apps on Google Play alone in 2020. They come in a wide range of varieties, offering features such as helping you find a seat on a train to helping you make decisions on investment opportunities. The most popular apps of all are downloaded many millions of times and even the lesser-known apps can still have many people using them.
When they are used in the right way, they can be a considerable boon to any website. To grow your business in this competitive world you need a good app. In this article, I will tell you 5 Reasons Why Your Website Needs A Mobile App.
An app can help increase traffic to your website and send offers to customers in a way that makes them tempting. They can also help you maintain good relationships with your customers, and make the right decisions about your marketing strategies. You might be thinking that creating an app sounds expensive or too technical but it’s not necessarily the case. You can learn how to make an app yourself or use an app maker to help you get it done in a matter of hours. Here we took a look at some of the reasons why you should make an app your business priority.
1. Brand Strengthening
Having an app will help open new ways of interacting with your client base. It will help you to keep in touch with them and keeping in touch will help you to build and maintain your relationship. An app will help develop brand loyalty and this will mean your clients are more likely to buy from you in the future. It can also help with brand strengthening by opening up another convenient customer services channel.
Apps are also a good opportunity to introduce loyalty systems, which can also help strengthen brand loyalty. Loyalty systems are also great for generating revenue, and just over half of the smartphone users say they are more likely to make a purchase if they get points or rewards. Not only that, but a word of a good loyalty system will soon get around meaning more people are likely to want to download your app.
2. Increased Visibility
Some people spend a lot of time on their phones; in 2021 people are forecast to spend on average just under 4 hours a day on their mobile. While a lot of people will only be on their computer for work, more are likely to be on their phone for other reasons such as to chat with friends. This will help to increase the visibility of your brand and your products if somebody has your app on their phone. It will also mean any offers sent are more likely to be seen quickly, helping you to reach customers with the right app at the right time.
In order to make your brand even more visible, you should try and make your app useful. For example, you could try creating one that will let people know about sporting events in their area. Such an app could be ideal if you sell sporting equipment as it can lead to more sales. If your app is useful then it is also likely to be recommended to other people, and they could become loyal customers of yours as well.
3. Increase Conversion Rates
Third and one of the most important reasons why your website needs a mobile app is it will increase your conversion rates. Friction can have a considerable negative impact on sales. Friction points out issues like having to fill in forms, difficulties finding what you are looking for, and slow-loading pages. The more you do away with friction the more sales you will make and an app can be very effective at making purchases and other interactions go smoothly. With an app, you can bring friction down to the bare minimum.
An app will allow you to send offers and other marketing material that can be accepted with a single push of a button. This makes it so much easier for your customers to say yes and this will mean more sales. It can also help to increase conversion rates by helping to personalize your offers. Personalization can be very beneficial considering around 91% of consumers say they are more likely to make a purchase if the offer is relevant to them specifically.
4. Improved Customer Experience
People can grow impatient quickly if they’re using a website that’s clunky and difficult to use and this can be detrimental to your business in numerous ways. For one thing, it can cause people to give up on making a purchase causing you to lose out on revenue in the short term. It can also cause a negative user experience, and a negative experience will mean your visitors are less likely to return. It also means they are less likely to pass on positive reviews about your brand to anybody else.
With a well-made app, however, the user experience can be far more pleasant. The customer can get what they want with a push of a button making for a seamless and hassle-free experience. A better experience means you are less likely to miss out on sales and the customer is left with a positive experience that will make them more likely to return. They may also recommend your app to friends and family and this means even more potential sales.
5. More Data
You will often find online marketers with their heads buried in charts and graphs, and for very good reasons. The data they are looking at will let them know which parts of their strategy are working and which are not. It helps to let them know where they should be making changes and helps to identify opportunities to be taken advantage of. The more information they have, the better, and an app can help provide some very valuable data indeed.
An app can tell you a lot about your customers’ behavior. It can give information like their location, when they are online the most, which offers they did like, and which offer they didn’t. Such information can be used to help marketers personalize offers to help ensure they are made at the right time to the right person.
Above is just a small selection of reasons why your website needs a mobile app. Apps can help you to make more sales and also impress people so they come back again. They can also give you valuable information that helps you make the right decisions and make it easier for you to keep your customers happy and loyal to your brand.
Not only can an app be very beneficial, but it can also be surprisingly affordable and easy for you to use, and there is even software available to help you to create apps by yourself. Having an app developed is certainly something for you to consider if you wish to improve the performance of your website.