If you want your web pages should rank higher on Google SERPs (Search Engine Results Pages) and get high CTR (Click Through Rate) then you need to master the art of writing meta descriptions for your web pages. In this article, I will tell you what is a meta description, and how to write a perfect meta description for your web page.
Before we start I just wanted to let you know that writing attractive, SEO-friendly and catchy Meta descriptions is not the only way to get higher rankings on Google, there are more than 200 factors, based on Google or other search engines decide to rank your web pages.
A catchy, SEO-friendly and attractively written meta description for your web page will help your website get high clicks from other SERP results on a particular keyword, which indicate to google that this web page is worth providing higher rankings.
Apart from all of these, I will also tell you what is the best length of your meta description.
What is the Meta description?
A meta description is an HTML element of a web page that contains a summary of content available on a web page. Users can see meta descriptions on an organic result search snippet under the title of the web page.
Sometimes If you forget to write or don’t write a meta description for your web page then most of the content-sharing software will automatically generate a meta description for your web page.
But that does not improve the CTR of your web page. To get good CTR you need to manually write mate descriptions for your web pages.
If you correctly optimize the meta description of your web pages, then it will help Google to rank your web pages.
When you start a blog or website you need to pick a unique and eye-catchy name so for that here we have an article about Top 10 Best Blog Name Generators in 2020.
Let’s Start with the Steps of writing a perfect meta description for your web page.
Step 1: Focus on writing in a unique and interesting way
If you write a meta description of your web page in a simple and boring way, then it will not help you in getting high clicks or getting high rankings. So to influence people to click on your page you need to write a description in an interesting manner.
To write an interesting description firstly you should avoid using the passive sentence, try to use as many active sentences as you can, secondly if you want to rank higher in SERP then you need to make sure that your meta description is matching the intent of your web page content. And lastly, you should use a compelling call-to-action phrase in your meta description.
Step 2: Use your focus keywords in a logical way
Your meta description is one of the elements of your web page that Google or search engine crawlers read first. So it is very important for everyone to use their focus keyword in the meta description, if you use your focus keywords logically then it will improve the user experience of your website and helps to get your page more clicks.
If you don’t use your focus keywords in the meta description of your web page, then it is a big mistake. You should use your focus keywords naturally to notify your user about the content of the web page.
The SEO experts from Sitechecker have created a tool to check the presence of keywords in the meta description. You can use this tool and check all the pages on your site. If the analysis will find a problem & ” no keywords were found in your meta description ” you need to solve it immediately. Read the list of
tips, which describe in detail the solution to this problem and optimize your site.
Step 3: Stop thinking too much about character count
When you focus too much on character count most of the time you lose your creativity. That’s why I always believe that you should always focus on content.
According to an experiment that SEMRush conducted, they found that the web pages that exceed the 320-character limit in meta description performed better and rank higher.
The main point behind highlighting this study is that you should put more focus on the quality of the content rather than character count.
Step 4: don’t use Duplicate meta description
You should always avoid using the same meta description on every web page of your website. A unique and attractive meta description is a crucial part to improve CTR and rankings of the web page.
To check duplicate meta descriptions you can use any good SEO tool and perform a website audit then the tool will generate a report if your website has duplicate meta descriptions it will give an alert t you in the audit report. Based on this report you can identify the web pages and fix this issue.
So that’s all from this blog I hope you got the idea about what is a meta description, and how to write a perfect meta description for your web page. If you like this blog then don’t forget to share it with your friends, and if you have any questions you can ask me in the comment section down below.